College students respond better to positive anti-binge drinking messages
Wednesday, June 1, 2011 - 12:30
in Psychology & Sociology
Binge drinking among college students has long been viewed as dangerous and destructive. Government and non-profit health organizations spend millions of dollars annually on public service announcements (PSAs) aimed at dissuading college students from hazardous drinking habits. These organizations primarily use "loss-framed", or negative messages to show the dangers of binge drinking.