Playing on our instincts: Psychology professor says 'supernormal stimuli' drive many unnatural urges
Thursday, March 18, 2010 - 14:35
in Biology & Nature
(PhysOrg.com) -- Researchers have long known that lab animals` behavior can be manipulated by artificially stimulating their natural instincts. Over-stimulating animals can provoke such extreme responses that they end up preferring artificial objects to the natural ones for which the instincts were designed.