You say offset, I say tax? Study suggests labels and political affiliation may affect preferences
Would you pay more for certain products to save the planet? That's the question behind the burgeoning carbon-offset industry - proponents pay more money for carbon-producing activities (such as flying), with the idea that the carbon emissions will be balanced out by funding for alternative energy sources. At the same time, economists and climate scientists agree that a carbon tax would be the most effective means through which the U.S. could lower carbon emissions and pay for alternative energy production. However, politicians are reluctant to propose a carbon tax because taxes tend to be unpopular with constituents, especially with Republican voters. But does word choice, such as offset versus tax, really make a difference? And in addition, does our political affiliation influence how we respond to certain labels?