The importance of attractiveness depends on where you live

Do good-looking people really benefit from their looks, and in what ways? A team of researchers from the University of Georgia and the University of Kansas found that yes; attractive people do tend to have more social relationships and therefore an increased sense of psychological well-being. This seems like common sense, and might be why we spend billions of dollars each year trying to become more attractive. However, the study, published in this month's issue of Personal Relationships, also determines that the importance of attractiveness is not universal; rather, it is determined by where we live.

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