Campaign donors survey: Women and young people behind Obama's small donor success

Tuesday, June 23, 2009 - 14:35 in Psychology & Sociology

More individuals gave more money to candidates for federal office, national and state party committees, and political action committees or other interest groups in 2007󈝴 than in any previous election. The surge in numbers of individuals contributing rose substantially from 2004 to 2008. Researchers define small donors as individuals who contributed less than $200 to a candidate or party committee during 2007 and 2008. Large donors were also more active in 2008 than previously. Who are these donors and why did they contribute in 2008? Of special interest is the large group of donors giving under $200. The Center for the Study of Elections and Democracy (CSED) at Brigham Young University is conducting a groundbreaking survey of donors to federal candidates, national party committees, and political action committees during the 2008 election cycle. This report is a preliminary examination of data from that survey.

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