Swine flu having powerful impact on us

The new influenza A (H1N1), known as the swine flu, demonstrates the power of people's perceptions of risk. Sales of face masks are breaking all records not only in Mexico but also in Sweden. Hotel guests are being isolated at a hotel in Hong Kong, and people with the sniffles are being isolated in airports around the world. But before the outbreak of the flu, this was a risk that extremely few Swedes perceived as a serious threat to themselves.

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