What's a little mold? Why consumers have different freshness standards at home
Monday, January 26, 2009 - 13:14
in Mathematics & Economics
Why is it acceptable for someone who would never purchase "expired" milk at the store to pour "expired" milk into a cup of coffee at breakfast? A new study in the Journal of Consumer Research explores the reasons consumers are more likely to consume products that are past their expiration dates if they are in their refrigerators than if they are in a store.