Making the most of it: Study reveals motivating factor for enjoying the present
Monday, January 12, 2009 - 14:49
in Psychology & Sociology
It is common knowledge that when something becomes scarce, its value goes up. This concept does not just apply to material goods—time can be an extremely valuable commodity, especially when it is in short supply. According to a new study, thinking that we have a limited amount of time remaining to participate in an activity makes us appreciate the activity that much more and motivates us to make the most of it.