For best results, ask a few thought-provoking questions
Monday, December 15, 2008 - 11:42
in Psychology & Sociology
The next time a telemarketer opens with a friendly question, you might stop and wonder why. A new study in the Journal of Consumer Research shows that it is surprisingly effective when salespeople or fundraisers ask how your day has been or which football team you support before broaching the subject of a purchase or donation.