What was I doing? Interruptions can change purchase decisions
Monday, September 15, 2008 - 15:07
in Mathematics & Economics
You're on your computer, about to buy a vacation package when the phone rings. According to a new study in the Journal of Consumer Research, when you return to the computer after the interruption, you may have a completely different mindset—and make a different decision.
Read the whole article on Physorg
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