Categories help us make happier choices
Thursday, July 17, 2008 - 05:28
in Psychology & Sociology
Most of us have stood in a supermarket aisle, overwhelmed with the array of choices. Making those choices is easier if the options are categorized, according to new research in the Journal of Consumer Research.
Read the whole article on Physorg
More from Physorg
Related
- Categories help us make happier choicesWed, 16 Jul 2008, 21:29:13 EDT
- Too many choices can spoil the researchWed, 25 Jun 2008, 16:21:53 EDT
- Multiple purchase options? How marketers influence consumer agendasMon, 20 Apr 2009, 15:51:03 EDT
- New model explains why we overestimate our future choicesWed, 16 Jul 2008, 21:29:11 EDT
- New and improved? Novelty drives choice behaviorWed, 25 Jun 2008, 13:23:02 EDT