Age-old money matters: Positivity in older adults leads to balanced investments
Thursday, July 10, 2008 - 10:42
in Psychology & Sociology
The economic and psychological term known as "sunk-cost fallacy" is a bias that leads someone to make a decision based solely on a previous financial investment. For example, a baseball fan might attend every game of the season only because he already purchased the tickets. But not everyone would force themselves to brave the pouring rain for a single game in one season simply because they previously paid for the seats.