Sports Nutrition Products No Longer Just for Hard-Core Athletes
Wednesday, August 24, 2016 - 13:51
in Mathematics & Economics
Sports drinks, powders, goos and bars used to be targeted to the more hard-core athletes, but now more and more of these products are fueling mainstream consumer interest. Contributing editor A. Elizabeth Sloan highlights several trends driving the $33 billion sports nutrition sector in the August issue of Food Technology magazine published by the Institute of Food Technologists.