'Weapons of persuasion' from Robert Cialdini
Friday, April 27, 2012 - 16:00
in Psychology & Sociology
Robert Cialdini ('Influence: The Psychology of Persuasion') identifies six 'weapons of persuasion.'Mitt Romney on the stump, singles at the bar, car salesmen on the lot: All sorts of people are practicing the art of persuasion, with varying degrees of success.