Health insurance firms offering online therapy for insomnia.

Cognitive behavior therapy -- offered online by insurers -- is more effective than pills, an expert says. Health insurers are sometimes better known for causing sleepless nights than for creating restful ones, but in the last few months, helping consumers get a good night's sleep has become a priority for most of the top-tier U.S. health insurance companies, including WellPoint, Aetna, Cigna, Kaiser Permanente and several Blue Cross plans.

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