'Time Is Money' Thinking Hurts The Environment
Sunday, May 3, 2015 - 12:14
in Psychology & Sociology
Thinking "time is money" can be a barrier for people to act in environmentally friendly ways, even for tasks like recycling that take mere seconds, according to UBC research. "Putting a price tag on time leaves individuals to focus on their own needs and goals, as opposed to the needs and goals of others, including the environment," says Ashley Whillans, PhD student in UBC's Department of Psychology and lead author of a paper on the subject. The paper featured five studies that employed different methods, ranging from the analysis of a British household survey to true and false quizzes. The research covered more than 7,000 individuals. read more