Virtual Meat: "Embedded" Emissions In Livestock Go Beyond CO2

In the 1980s, a press release writer for an environmental group pulled a metric for meat and fossil fuel usage out of the air. It made its way into a book written by an activist and ever since then the concept of 'embedded' emissions has been used by anti-meat proponents. "It takes a gallon of gas to make a pound of beef" is easy to remember. It is elegant. It is also completely wrong. Regardless, the virtual environmental cost of meat became a craze and it was soon followed by virtual water. The virtual water in the grain in just one part of Egypt is more than all of the water in the Nile so the concept falls apart rather quickly when it comes to the real world but scholars are still broadening the concept out to new areas. read more

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