'Tween' Programming : Is Disney Promoting Stereotypes Or Creating What Kids Want To Watch?
Tuesday, April 22, 2014 - 10:40
in Psychology & Sociology
The term "tween" is a marketing colloquialism for a child who is between the ages of 8 and 12 -not quite a little kid but not yet a teenager. A pre-adolescent. This demographic watches more television than any other age group and is thus considered a lucrative market for advertisers. Tween television programming often consists of the following: "teen scene" and "action-adventure" , which a pair of academics say is shaping stereotypes in tweens rather than reflecting what kids want to watch. read more