Despite What We Might Say, We Don't Like Unfamiliar Music

Though we have access to a seemingly limitless amount of new music each day, we keep coming back to songs or albums, mostly stuff we liked at college age.It's common to prefer the familiar - even by college students who may self-identify as preferring new music. People pick familiar with even when they believe they would prefer less familiar music. It's one of the reasons why the Pandora algorithm is regarded so highly. Yet we often hear the complaint that radio stations are playing the same songs over and over - and even Pandora plays the same 50 or 100. read more

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