Safe And Effective Skeptical Activism - The 10:23 Campaign
Tuesday, October 19, 2010 - 09:50
in Health & Medicine
At 10:23AM on 30 January 2010, the 10:23 Campaign staged a mass overdose of homeopathic "medicine" to protest the sale of homeopathy products in Boots pharmacies, especially under the Boots brand name. The event generated a considerable amount of media attention and increased public awareness of the nature of homeopathy, although it has not yet succeeded in getting Boots to disavow homeopathy. read more