Demographics drive fitness partner decisions online, study finds

Friday, June 6, 2014 - 02:31 in Psychology & Sociology

Participants in an online fitness program ignored the fitness aptitude of their potential partners, instead choosing partners based on age, gender and BMI. The findings suggest that although people in online health programs are beckoned with the possibilities of meeting healthier people who can provide them with information about new kinds of exercises and better strategies for getting healthy, they self-select into networks that look very similar to the kinds of networks that people typically have offline.

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