Voluntary climate action is a function of information and education
Thursday, April 3, 2014 - 20:31
in Earth & Climate
What is it that prompts citizens in Germany to do something about climate change on a voluntary basis? Of major significance here is a mixture of factual knowledge, subjective assumptions and hearsay. This is the result of an online field study involving 2,000 German citizens and conducted by environmental economists at Heidelberg University. In a research project at the Alfred Weber Institute for Economics, they inquired into the factors determining the so-called "willingness to pay" in connection with individual climate action.