Influence of pro-smoking media messages lasts 7 days, study finds
Monday, November 18, 2013 - 14:00
in Mathematics & Economics
A first-of-its-kind study finds that an exposure to a single pro-smoking media message increases college-aged students' risk of using tobacco for seven days. The project is the first to attempt to quantify the persistence that cigarette advertising and other pro-smoking media messages have on consumers and has implications for policies that limit tobacco advertising and other efforts aimed at curbing youth tobacco use.