Avoid impulsive acts by imagining future benefits

Wednesday, April 3, 2013 - 20:30 in Psychology & Sociology

Why is it so hard for some people to resist the least little temptation, while others seem to possess incredible patience, passing up immediate gratification for a greater long-term good? The answer, suggests a new study, is that patient people focus on future rewards in a way that makes the waiting process seem much more pleasurable.

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