Swiss media likely to twist positive health messages
Thursday, June 24, 2010 - 06:10
in Psychology & Sociology
Analysis of a series of public health campaigns in the Swiss media has shown that, although the campaign was entirely focussed on positive messages, the resulting stories often featured 'negative' threats and warnings. The study, published in the open access journal BMC Research Notes, also found that the campaign was much more successful in the German media, compared to French or Italian...