Narrative entertainment programming can lead to persuasive outcomes

Thursday, December 18, 2008 - 06:37 in Psychology & Sociology

Entertainment-education is a common strategy for incorporating health and other educational messages into popular entertainment media. Its goal is to positively influence awareness, knowledge, attitudes, and behaviours in viewers. Examples include a video game that teaches children conflict resolution skills, or a television show that presents an embedded message regarding condom efficacy. A new article in the journal Communication Theory examines the involvement with narrative storylines and characters that is fostered by entertainment programming and presents a framework for explaining its persuasive effects...

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