People Think Candy Bars With Green Nutrition Labels Are Healthier
Green Calories Dan NosowitzI see what you're trying to do there, Snickers bar. No matter how smart we think we are, humanity continues to be fooled by simple marketing tricks. Various experiments have found wearing the color red is more likely to get you a date. Another new study suggests that a green hue can convince you that a candy bar isn't really that unhealthy. As part of a study published in Health Communication, Jonathon Schuldt, an assistant communication professor at Cornell University, asked 93 college students to imagine they were in a grocery store checkout line, hungry and looking at candy bars. Then he showed them an image of a candy bar with a green or a red calorie label, and asked them how healthy they thought the candy relative to other candy bars, and whether they thought it had more or fewer calories. They thought the candy bar...