Researchers explore the power of analogy to shape corporate strategy

Monday, March 10, 2025 - 10:34 in Psychology & Sociology

About 15 years ago, Glenn Carroll and Jesper Sørensen began teaching a mandatory course for first-year MBA students called Critical Analytical Thinking. "It was not a particularly popular course," Carroll recalls. "These are kids that just came to business school, it's their first quarter, and rather than learning about business, they're learning about logic."

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