Appropriate use of humor can make science communication more effective, study suggests

Sunday, March 9, 2025 - 23:04 in Psychology & Sociology

Authoritative, intelligent, responsible, serious—if you were asked to describe the general figure of a scientist, you would probably use adjectives like these. However, "funny" would likely not be the first word that comes to mind. Scientists, in fact, rarely adopt a humorous tone when communicating with the public, perhaps out of fear of appearing less credible.

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