Blogging influencers could be music to a marketeer's ears

In the ever-changing digital landscape, bloggers have risen to prominence as influencers, playing an important role in helping consumers pick and choose the products and services on which they want to spend their time and money. However, even with the many disparate social media apps that distract consumers from "traditional" blogs, there remains a huge number who have influence across many different spheres and represent a useful resource for marketers.

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