Majority of consumers care what kind of data they share with retailers and service providers, new study finds
Wednesday, May 31, 2023 - 10:42
in Mathematics & Economics
Consumers value their personal data including the one collected by retail stores, service providers and loyalty schemes. The University of Bristol-led research, published in PLOS ONE, found 96% of people would protect their personal data from being shared by retailers and online services for commercial gain if they had a choice.