Why consumers forgo front-row seats: Sacrificing experience quality for togetherness
Monday, May 22, 2023 - 16:02
in Mathematics & Economics
Researchers from Texas A&M University's Mays Business School, Harvard University's Harvard Business School and University of Maryland's Robert H. Smith School of Business have published a new paper in the Journal of Consumer Psychology that provides novel insights about how consumers make trade-offs between experience quality and togetherness.