Airing commercials after political ads actually helps sell nonpolitical products
Tuesday, August 18, 2020 - 10:01
in Mathematics & Economics
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ads immediately afterward have been concerned about the potential of a negative spillover effect on how they and their products and services are perceived.