Examining Congress members' popularity on Instagram
Wednesday, August 12, 2020 - 02:40
in Psychology & Sociology
With a "virtual campaign season" underway due to the COVID-19 pandemic, social media platforms will be a particularly important way for candidates to build a following and connect with voters. New research on the popularity of Congress members' Instagram posts reveals some surprising factors at play that could elevate their influence on the platform and make for more effective campaigns.