Boycotts or buycotts? The role of corporate activism
Monday, August 3, 2020 - 03:00
in Psychology & Sociology
Researchers from Texas Christian University, University of Arizona, University of Oregon, and Portland State University published a new paper in the Journal of Marketing that examines the effect of corporate activism on financial and other types of performance to empower managers with insights they can use to chart their company's course in today's marketplace.