Success begets success in crowdfunding—but so does falling just short, study shows
Friday, July 10, 2020 - 08:50
in Psychology & Sociology
Entrepreneurs looking to raise money on crowdfunding sites are better off following in the footsteps of ideas that fell just short of their fundraising goals than coming in behind projects that enjoyed modest success, according to a University of Alberta study that proposes the role of the entrepreneur might be to grow the pie for all and not just grab their piece.