Pull up to the bumper
Wednesday, July 8, 2020 - 09:30
in Mathematics & Economics
Is six seconds long enough for an advertisement to woo a potential customer? The corporate executives who place short, "bumper ads" on the video-based social media service, Youtube, think so. Now, research published in the International Journal of Electronic Marketing and Retailing, shows what kind of content in bumper ads is most engaging for Youtube users. Ultimately, the insights could help guide advertisers hoping to improve brand awareness and consumer attitude towards a product, and ultimately increase sales.