How to bring conservation messaging into wildlife-based tourism
Wednesday, July 1, 2020 - 11:40
in Biology & Nature
The study states that failing to encourage tourists to do more on behalf of wildlife represents a missed opportunity for conservation. "We argue that the combination of emotional engagement and knowledge-driven action provided by wildlife-based tours will pave the way for a new area of conservation-oriented tourism" says Dr. Alvaro Fernández-Llamazares, the lead-author of the study from the University of Helsinki.