The price of taking a stance: How corporate sociopolitical activism impacts bottom line
Tuesday, June 30, 2020 - 03:30
in Mathematics & Economics
As the political climate in the United States becomes increasingly charged, some businesses are looking to have their voices heard on controversial issues. The impact of corporate sociopolitical activism on a company's bottom line depends on how the activism aligns with the firm's stakeholders, according to new research published in the Journal of Marketing.