Screen size, shape affect user perception of smartwatches
Monday, May 1, 2017 - 11:32
in Mathematics & Economics
Large screens are more effective for promoting the hedonic (perceived attractiveness) and pragmatic (perceived control) qualities of smartwatches, while round and square screens are associated with hedonic and pragmatic quality, respectively, according to a study published online April 21 in the Journal of Computer Mediated Communication.