New model for predicting presidential election results based on television viewership
Monday, May 1, 2017 - 12:01
in Psychology & Sociology
A comparative study on predicting presidential election outcomes using models built on watch data for thousands of television shows has found that simple "single-show models" can have high predictive accuracy. Given the recent performance of poll-data-driven models in predicting the 2016 U.S. presidential election and the Brexit vote outcomes, models based on television viewership offer an accurate predictive tool, as reported in Big Data.