Researchers test 'social contagion' in laboratory setting
Friday, April 14, 2017 - 08:31
in Psychology & Sociology
(Phys.org)—Social contagion describes the propagation of beliefs, evaluations and attitudes through a network of people. It's well understood that political beliefs, emotional attitudes and opinions are contagious within a network, but the precise mechanisms and dynamics are not well understood for two reasons: the complexity of network structures, and the behavioral processes that operate within the network.