'Cultural distinctiveness' can influence consumer preferences for certain products
Thursday, December 15, 2016 - 12:51
in Psychology & Sociology
Would a Minnesota Vikings fan, during a business trip to Mumbai, be more likely to root for the Green Bay Packers than another random NFL team? Or would a die-hard Boston Red Sox fan, working abroad and pining to connect with something from home, root for - gasp! - the dreaded New York Yankees in the World Series?