Researcher proposes a new energy efficiency measurement

Rick Larrick has been on a crusade to help people better understand how much energy they use. A professor with Duke University's Fuqua School of Business, in 2008 Larrick and Fuqua colleague Jack Soll proposed a gallons per mile standard that the federal government added to new car stickers in 2013. In later research he found consumers more likely to buy fuel-efficient cars if the savings were estimated over 100,000 miles of use. Now, along with colleagues Soll and Ralph Keeney, Larrick has created a blueprint of sorts, incorporating those ideas into a new way of explaining energy consumption. "Designing Better Energy Metrics for Consumers" is published in the journal Behavioral Science & Policy.

Read the whole article on Physorg

More from Physorg