Self-styled opinion leaders share more news, useful or not
Wednesday, June 17, 2015 - 06:20
in Psychology & Sociology
Journalism has always depended on people sharing news, whether by word of mouth or clipping an article out of the paper. Today, all it takes is the click of a button to pass news along. A new study by a University of Kansas professor explored the effect that individuals' personality, combined with perceived usefulness of the news, has on the likelihood people would share that news with their peers.