I'll have what she's having: How peers influence the adoption of new sales channels

Selling used to be so simple: pack up the wagon, harness the horse, and head to the nearest settlement. Today, retailers have to allocate their marketing dollars across a multitude of channels, from stores, catalogs, and traditional media to websites and apps. Recent research about consumer adoption of new sales channels indicates that marketing campaigns focused on social media and socioeconomic groupings are likely to give the greatest boost to disruptive new channels - but help propel new brick-and-mortar venues as well.

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