Consumer study reveals widening gap between consumer expectations
Wednesday, January 14, 2015 - 10:00
in Mathematics & Economics
A new IBM study released today at the 2015 National Retail Federation convention (#NRF15) found that while consumers are growing more enthusiastic about online shopping and digital interaction with retailers, their actual behavior lags behind. The findings, indicating that consumer expectations are not being met, identify clear opportunities for retailers to close the gap and create new loyalty.