Fine tuning your campaign: Scientists conduct research into crowdfunding
Platform ecosystems are a key focus of the research carried out in the Information Systems & E-Services Group headed by Professor Alexander Benlian in the Law and Economics Department at TU Darmstadt. Ferdinand Thies and Michael Wessel decided to dedicate themselves just over a year ago primarily to the study of crowdfunding - the collective financing of social, creative or commercial projects by a community of internet users. Crowdfunding campaigns generated around five million dollars of investment in 2013 and the market is set to grow further. These types of campaign are mostly organised by online platforms such as "Indiegogo" or "Kickstarter" that are currently also becoming established in Germany. The dynamics of what is happening on these platforms is a central field of research for Wessel and Thies.