A phonetic key to prosociality and engagement

Wednesday, November 19, 2014 - 07:00 in Psychology & Sociology

(Phys.org) —People are more likely to help someone whose name ends with the "hard e" (/ē/) sound; women, in particular, prefer /ē/ sounds; and children's behavioral patterns seem to indicate that asking "Mommy?" for help gets better results than "Mom" or "Mother."

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