Riding a food fad to an opportunity

Until a couple years ago, Shaun Paul's knowledge of chia was limited to the kitschy terracotta Chia Pet figurines. But recently, chia seeds, promoted as a nutritional powerhouse, have earned a growing consumer following and a prominent place on the shelves of health food stores. Demand is so high, in fact, that Paul, a research fellow with Tufts' Global Development and Environment Institute, wondered if organic farmers in developing countries could use the chia craze as a way to bolster their livelihoods.

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